Believe it or not, you are likely to see more signs inside of a business than outside. What’s the point? well, first of all it’s a great place to reinforce brand image. A reception area or foyer is the perfect place to put your company logo to let people know they’ve come to the right place. It all has to do with creating an atmosphere. Directional signs let you know where to go in a large building, and point of purchase signs direct customers to sale items or specials. Another benefit? interior signs don’t require a permit from the sign police!