I remember growing up, there was a guy in town who painted signs.  He worked out of his garage, and everything he did was hand lettered.  He was the only signmaker in town, and if you wanted a sign, you went to his house, told him what you wanted; he would do a quick hand…

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A customer of mine recently reminded me of the law of economics.  They wanted a sign that was big, bold, colorful and attention-getting.  They liked the idea of a lighted channel letter sign, and they could have gotten a permit for one, but they just didn’t have the money in their advertising budget.  That happens. …

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Just about anything a human being could want is available on line these days, and signs are certainly no exception.  This fact seems almost too obvious to mention, but there are important benefits and concerns that go along with “signs on-line”, so let’s chew it over a bit. How well your area is served by sign…

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TO SUB, OR NOT TO SUB? A commercial on the radio recently gave me pause.  It was an HVAC company bragging about the fact that they never, EVER use subcontractors.  I instantly compared this standard to my own industry and I knew I had to write this blog.  I could see his point.  When it comes to…

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SELECTING THE RIGHT SIGN MAKER OK, I’ve promised this blog post for a while now, so here it is. Let me begin with a story; I was working in a sign shop in Marietta years ago, and a guy comes in the door, walks up to the counter, and asks me this question: “Are you…

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