Channel letter signs are a type of lighted sign that have been popular for decades, and it’s easy to understand why. They can be custom made to accommodate virtually any logo, or they can be simple text. They incorporate color, and have the ability to catch eyes and create interest. Previously internally illuminated with neon tube, most channel letter signs today are manufactured with LED (light emitting diode) lighting, which burns brighter and uses less electricity than traditional neon. Channel letters are a great option when trying to attract interest to your business.